I've moved! Check out my new and improved brand copywriter site. Click the link for polished, professional copywriting designed to connect and convert.


Hey.

I'm Shaks. Just your friendly neighborhood copywriter ready to serve growing entrepreneurs in the Black community and beyond.Copywriter? What's that? That's just a fancy way of saying I put the right words together (also called "copy") in just the right way to help your message reach your right people.If you're serious about your business and looking to polish your digital presence or refine your brand through professionally written web, promotional, or product packaging copy, I'm the woman you want to talk to.


So how do we fit together?

You

Know what you want to say but don't know how to say it.

I

Help bring your ideas and vision to life by giving them a voice.

We

Work together to craft your message, capture your brand essence and connect with your customers.

How Can I Serve You?

Ready to elevate your brand presence? Tired of feeling like you have to do all the work yourself? Want to see what your brand looks like when you connect with your customers through high-converting, professional copywriting that captures your brand's essence? Let's collaborate on your next project.

Services I Provide

  • Website copy

  • Bios/About Pages

  • FAQs

  • Product descriptions

  • Brochures/promotional materials

  • Product labels & packaging

  • Mission Statements

Industries I Serve

  • Hair

  • Fashion

  • Retail

  • Real Estate

  • Fitness & Health

  • Beauty & Skincare

  • Food & Confectionery

About

I'm all about them words...

Back in elementary school, I was the kid who loved expressing herself with pencil and paper. I never understood why kids dreaded the writing assignments. It was a chance to show who you were and bring other people into your world. It was your chance to connect. Look, I even relished the academic papers in college because it was my time shine. Secretly, I thought I was that one student that made my professors feel like lecturing 10 hours a day wasn't a total waste of their lives. Surely I was their muse! Ha! It's no wonder I found my way to a profession as a writer after graduating college with my BA in advertising. I've been here in the digital space as an independent remote copywriter since 2010. That's right--remote working before working remotely was cool...or, you know, forced on the entire world due to a global pandemic. Copywriting is an adventure that has allowed me to write for clients in a variety of fields including retail, fashion, beauty, entertainment, marketing, and journalism. And between you and me, I might be a bit of a walking grammar checker.But enough about me, let's talk about you...Women own 40% of US businesses. We are moving up in the world, and Black women are the fastest growing group of entrepreneurs. We are taking over and disrupting in the fields of makeup, hair care, health & nutrition, science, beauty/skincare, fashion, real estate, and so much more. And our greatest support comes from other hardworking Black women. We are often our biggest motivators and our greatest customers, and my service is here to support you as well. I want to help you build your brand, establish your presence online, and connect with your customer.Long live the Oxford comma!

Contact

Wondering if we're a good fit? Let's chat to see if I'm the copywriter for you. You can connect with me on social media and by email.Shakeitta McCord
[email protected]

If you already know that you're ready to elevate your brand with a professional copywriter...